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Let’s face it; whether it’s for email, print material or your website, copywriting will make up the most significant portion of your marketing piece. Yes, you should include a variety of other aspects in your message sometimes, including images, videos, and GIFs. However, it’s the actual copy that your audience will be turning to read. 

Remember, people are coming to you and subscribing to your email lists because they believe you have something that will be of value to them. While visuals are essential, it’s the copywriting that is going to capture their attention and hopefully entice them to move along your consumer life cycle. 

When it comes to top-quality email copywriting examples, the best of the best include the following elements: 1. Tell a story.  2. Entice your readers.  3. Make it about the reader.  4. Create a sense of urgency.

Below are a few examples of just text emails and both image and text emails. Both work great!

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